Social media platforms will continue to be a major destination for the general browsing public in 2022. Facebook dominates the scene, with approximately 2.2 billion users per month. Instagram is a close second with an estimated 1.7 billion users per month, while TikTok has a regular 750 million users. Business owners realize that a strong social media presence will benefit their company. They are tapping into these platforms to expand their reach and drive organic traffic to their sites.
Companies seeking to stand out from the rest of the competition understand that it is good to work with savvy professionals to increase their site’s presence. They know that image plays a crucial role in the digital platform in attracting customers.
This is one of the reasons why businesses seek out and work with savvy social media growth service practitioners. They understand that if they want to expand their operations, they need every advantage that they can get. Having a strong social media presence is one of the best ways to grow and cultivate loyal brand ambassadors and followers.
Here are five of the best ways to increase your number of Instagram followers for 2022.
- Hire a brand management firm
One of the best things you can do to increase your follower count is to hire a reputable social media brand management firm. They can help you determine which aspects of your social media presence needs improvement, and they can take the necessary actions to help you out immediately. These experts will analyze your site and optimize it for better visibility.
- Start using Instagram Reels
If your goal is to reach a wider audience and establish your brand, you will do great to use Instagram Reels. This feature allows your company to present short-form looping videos to attract more of your target demographics. Viewers of the Instagram Reels get to look at high-interest videos from those sites that they follow and those that they don’t, which allows your business to leave a remarkable impression.
- Build a strong profile
If you want to convert your audience, you must create a strong profile. Your viewers must not have any doubts about what your site is about. They should understand your brand identity and leave a lasting impression that will drive them to return.
- Optimize your page
You will have to take advantage of page optimization to ensure that your posts reach more Instagram users. Instagram now recommends pages based on the type of content, captions, posting times, and users’ preferences. You can also invest in your hashtag marketing strategy to reach more people. Recent studies state that Instagram posts with several hashtags will gain an additional 11 percent of the audience. So, if you want to grow your followers exponentially, this is a great way to do that as it promises constant exposure.
- Collaborate with influencers and brands, and host regular giveaways
One way to ensure Instagram follower growth is to collaborate with established influencers and brands and host regular giveaways. Working with influencers and brands opens up your brand to their followers, and you have the chance to convert them.
Meanwhile, hosting regular giveaways not only drives organic traffic to your page but will also help establish your identity. Make sure that your giveaways mechanics are easy to understand, and you will document the process in a vlog for transparency.
If you want to increase your Instagram followers, your company needs to incorporate various strategies. Driving organic traffic to your Instagram page will be easier if you work with savvy social media practitioners.